Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...

Competitive strategy examines how firms position themselves relative to rivals to secure sustainable advantage, drawing on theories that highlight internal capabilities and external market structure.