4% of websites with open programmatic ads were flagged as MFA CTV Apps: $13 million in estimated open programmatic ad spend went to CTV apps identified as MFA in Q1 2025, according to Pixalate’s data ...

Dublin, Sept. 10, 2025 (GLOBE NEWSWIRE) -- The "Online Advertising Market Overview 2025-2033" report has been added to ResearchAndMarkets.com's offering. The Online Advertising Market is expected to ...

Advertisers have long known that they pay a programmatic ad “tax” vis a vis numerous surcharges and fees added by ad tech suppliers before their buys are actually completed, but a new report released ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...

As the Q1 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same sector. Today we are looking at MediaAlpha (NYSE:MAX) and the best and ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.