Serena Williams, making a comeback. Jen Pawol, making baseball history. A tennis player, making a fool of himself. This is ...

Sports must be fair if they are to be worthwhile. One basic way that sports are kept fair is that women compete against other ...

The annual observance of National Girls & Women in Sports Day coincides with Black History Month to honor Black women who transformed American sports through their excellence and determination. Black ...

Océane Dodin didn't make it past the qualifying rounds for the 2026 French Open, but her name is still constantly in the ...

WEST LAFAYETTE, Ind. — As the women's World Cup soccer tournament begins, a Purdue University sports sociologist is looking to see how mainstream media captures action on the field and enthusiasm in ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. This voice experience is generated by AI. Learn more. This ...

Everywhere a sport is being played or a fan is looking for a connection to their favorite team or athlete, women are making it possible. From the University of Connecticut women's basketball team ...

New York, NY — October 22 — Forbes today announced the launch of its inaugural Most Powerful Women in Sports list, presented by Ally Financial. The new annual ranking honors 25 leaders who are ...

It is June again. That means another collision between Pride Month and Title IX Month, and another round in the clash between ...

This last year has seen an explosion in women's sports gaining more notoriety and visibility than ever — extending to media coverage, brand partnerships, and game attendance and viewership. But just ...

As women’s sports continue to set new records for attendance and viewership, Global Sports Editor Ricardo Zuniga explains how AP is doubling down on its industry-leading coverage of the biggest ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men. By Mujib Mashal Visuals by Atul Loke Reporting from Mumbai, India ...